General Automotive Announces Joint Venture to Develop and Market Next-Generation Fuel Cell Technology
ORLANDO, Fla. — General Automotive Company (OTCBB:GNAU), a North American provider of aftermarket parts and advanced technology for the automotive industry, today announced a revised joint venture with SenCer Inc. to develop, commercialize and market SenCer’s groundbreaking UltraTemp™ ceramic composite materials for accelerating the development of energy-efficient, environmentally friendly fuel cell technologies. The joint venture, now called Green Cell, Inc., will also advance the development of next-generation oxygen sensors and igniters
A Rochester, NY-based research firm known for its engineering expertise in advanced ceramic systems, SenCer Inc. has developed a series of next-generation ceramic fiber/ceramic matrix composite materials with a wide variety of applications, including fuel cell for powering automotive engines. The goal of the joint venture will be to develop a series of prototypes that will significantly advance the process of commercializing and, ultimately, mass producing fuel cells, oxygen sensors, igniters, as well as other products.
Dan Valladao, president and CEO of General Automotive, said: “This Joint Venture could be a real game changer for many products within the automotive industry including fuel cells, brakes, and oxygen sensors. We are very excited about GreenCell and its extraordinary potential.”
About General Automotive Company
General Automotive Company (”GAC”) is focused on expanding its operating growth platform through multiple and ongoing acquisitions of successful niche manufacturing companies in the automotive industry. Currently General Automotive has 2 operating subsidiaries. OE Source (”OES”) is a provider of original equipment and aftermarket automotive parts and related automotive products. Their customers include large, multi-national distributors, manufacturers, and OEM providers. OES specializes in engine management products such as O2 sensors, which is a rapidly growing and government mandated segment of the auto supply industry. General Automotive is also a partner in GreenCell Inc., a joint venture with SenCer Inc., a New York based ceramic technology company. GreenCell, with its new advanced ceramics proprietary technology, can be a potential game changer in multiple automotive products including oxygen sensors, brakes and SOFC fuel cells for powering automobiles.
