Super Store Industries Becomes First Grocery Warehouse and Distributor to Deploy Methanol Fuel Cells for Material Handling Vehicles

Oorja Protonics Secures Additional Purchase Order from SSI Due to Significant Cost-Savings and Productivity Increases
FREMONT, Calif.–Oorja Protonics, the leader in ultra-powerful liquid methanol fuel cell technology, secured an additional purchase order in less than six months from Super Store Industries (SSI). The additional orders underscore the significant cost-savings and productivity increases realized by SSI after deploying Oorja’s OorjaPac™ Model H earlier this year. SSI is the first commercial entity in the grocery distribution market to deploy methanol fuel cells for its material handling vehicles.
These field-tested methanol fuel cells have successfully addressed challenging conditions, such as the freezer environment, faced by the material handling vehicles used at SSI’s Lathrop, CA facility. Since its initial installation, OorjaPac has substantially reduced the vehicle and labor downtime due to vehicle battery pack charging and swapping, and SSI has placed subsequent orders for additional units, converting a significant portion of its material handling vehicles.
Earlier this year, SSI began to commercially deploy Oorja’s methanol fuel cells for the material handling fleet operating in its facility’s freezer to increase efficiency. A breakthrough on-board charging system for forklifts, pallet loaders and other material handling vehicles, OorjaPac allows SSI to charge batteries during times of operation and idling conditions. This results in optimized operational productivity and increased runtime for batteries on a single charge, ultimately minimizing the need to purchase multiple batteries per vehicle and eliminate multiple battery swaps throughout a full day of operation.
“The cost and productivity savings that we have gained have been so significant that we have already converted a large number of our material handling vehicles, even in this economy,” said Tom Hughes of SSI. “As OorjaPac takes less than one minute to refuel and supplies enough power for an entire shift, this greatly impacts our 24/7, 365-day operation.”
“OorjaPac immediately increases productivity and reduces the downtime associated with battery changing,” said Sanjiv Malhotra, Founder and CEO of Oorja Protonics. “Addressing the most daunting challenge being faced by the fuel cell industry, namely the ‘hydrogen problem,’ Oorja is leading the commercialization of fuel cells by using inexpensive, abundant and easy-to-handle methanol instead of volatile and expensive hydrogen for material handling operations.”
Additional information on Oorja Protonics and the OorjaPac can be found at www.oorjaprotonics.com.
About Oorja Protonics
Oorja Protonics designs, develops and manufacturers the most powerful direct methanol fuel cells (DMFC) in the world. In development for three years and on its fifth generation of technology, Oorja’s products are customer proven, reliable, affordable and available today. Oorja’s customers include Fortune 50 companies in retail, automotive, logistics, and food processing. Founded in 2005, Oorja is a privately-held company and is backed by venture capital firms Sequoia Capital, Spring Ventures, McKenna Management and DAG Ventures. For more information, visit www.oorjaprotonics.com.















