| P21 strengthens
its international network of partners
Brunnthal-Munich--The P21 GmbH, with
its headquarters in Brunnthal near Munich, is one of the world’s leading
manufacturers of fuel-cell systems which supply emergency electricity to
the mobile-telephony industry. Field tests conducted since 2004 have shown
that P21’s devices reliably assure the continued functioning of international
mobile-telephony providers’ mobile-telephone networks during power outages.
Positive responses from partners and customers, as well as the increasing
demand for environmentally friendly fuel-cell systems in this area, are
impelling P21 to further expand its global network of partners.
Mobile-telephony providers must be
able to guarantee reliable network operations – even in remote areas and
under extreme climatic conditions. Furthermore, strong growth continues
in the number of base stations: 350,000 new mobile-telephony stations are
planned for 2007 alone. The reasons for this growth are twofold: existing
devices must be refitted from GSM to UMTS, and new base-transceiver stations
are going into operation. In this context, there is an increasing demand
for systems that can assure the continued functioning of mobile-telephony
networks –even under difficult climatic conditions. Fuel-cell systems are
acknowledged to be extremely reliable, and they’re also reliable under
precisely the aforementioned special conditions.
Worldwide Expansion
Because of this development, P21
is expanding worldwide, especially in South America, southern Africa, the
Near East, the Middle East and Asia. P21 collaborates with qualified partners
in each of these regions. P21 accords particular importance to choosing
businesses which have local and regional know-how and which can effectively
collaborate with P21 in the onsite marketing, installation and servicing
of fuel-cell systems. By prioritizing the search for new partners, P21
is also equipping itself for the planned worldwide rollout in 2008.
P21: from telecommunication for
telecommunication
P21’s systems are conceived to supply
emergency electrical power to mobile-telephony stations. Compared to conventional
batteries, fuel-cells assure significantly lengthier bridge-over intervals
of more than six hours’ duration. Fuel-cells also require less maintenance,
they’re sturdy when faced with external climatic conditions, and they therefore
have a longer lifespan. Cost savings up to 30% can be achieved throughout
the entire lifecycle of a fuel cell.
Dieter Brächtken, CEO of P21,
is relying above all making inroads into strategic markets and on the expansion
of cooperative partnerships. This plan will enable P21 to also establish
itself internationally as a leading supplier. Brächtken says, “A stabile
source of emergency electricity is particularly important in the telecommunications
and information-technology industries. Compared to the conventional batteries
that had been used in the past, fuel cells are more economical, more reliable
and environmentally friendlier. We’ve already been able to find many partners
in the markets that are important to us. We’ve trained those partners on
our premises in Brunnthal. And now they’re ready to help P21 move forward
onsite in their home regions. This sends a clear signal and demonstrates
that nearness to the customer, as well as the quality and reliability of
our products, are immensely important to us.”
About P21
Headquartered in Brunnthal (near
Munich), the P21 GmbH develops, produces and markets fuel-cell systems
to supply emergency electricity for the mobile-telephony industry. P21
has successfully proven the capability of its technology in various field
tests with international mobile-telephony providers since 2004. With its
patented hydrogen-powered PEM fuel-cell systems, P21 is the leading supplier
of backup systems for applications in the telecommunications field. Founded
in 2001, P21 currently employs a staff of 45 people. The business concentrates
exclusively on the telecommunications market because it has its roots and
its greatest expertise in this field. P21 acquires partner businesses worldwide
which have the relevant know-how to collaborate with P21 in the onsite
marketing, installation and servicing of fuel-cell.
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