The organisation of this diverse and comprehensive project will be described as the project unfolds along with the partners in each phase. The first steps are to introduce in July two A-Class fuel cell vehicles (from DaimlerChrysler) and ten retrofitted (by Quantum) Toyota Prius hydrogen vehicles in September.  Customers select the type of car that fit their service fleets and buy or lease them, and technical support is included. The first customers are energy companies, investment funds and the Herz car rental service. Then up to 30 cars will be provided according to demand and availability in 2008 and 2009. The type will depend on availability and the customer’s selection, preferably fuel cell cars.

The Auxiliary Power Unit (10-15 kW hybrid system) based on fuel cells and gaseous hydrogen will be designed in Iceland and installed on a 150 passengers’ whale watching vessel that operates from Reykjavik. The SMART-H2 and the hydrogen economy concept will be outlined in a showroom onboard.  

Data from the performance of the equipment will be collected extensively and used in research and supportive studies which is a large part of the SMART-H2. Research institutes, universities, Master and PhD students have been appointed in order to follow up the outcomes, not the least on economic terms.

From end of April 2008 people in Iceland can rent a hydrogen car for an environmentally friendly sightseeing tour in Reykjavik and experience a memorable whale watching trip including hydrogen excursion at sea.