- International Engine of the Year 2004

                - Best New Engine

                - Best Fuel Economy

                - Best Engine 1.4-liter to 1.8-liter

 The Toyota Prius' Hybrid Synergy Drive powertrain took first place in four categories, 
including the top honor of "International Engine of the Year 2004," at a ceremony held here
today at Engine Expo 2004.  By taking four awards, Prius Hybrid Synergy Drive
has won more trophies in one year than any other engine in the Awards'
history.

After dominating three of 11 sub-categories, Hybrid Synergy Drive faced
off against winners in the remaining eight segments for the overall title of
"International Engine of the Year 2004." Hybrid Synergy Drive captured the
grand prize with the highest score ever recorded in the history of the
competition.

"The dominance of the Toyota Hybrid Synergy Drive System in such a
prestigious international competition is further evidence that hybrid vehicles
are being accepted worldwide into the mainstream consumer mindset," said
Jim Press, executive vice president and COO, Toyota Motor Sales, U.S.A., Inc.
"Prius is just the first step for Hybrid Synergy Drive here in the U.S., as we
will continue to integrate hybrid technology into existing models in our
vehicle lineup."

Toyota will expand the use of Hybrid Synergy Drive beginning later this
year with the launch of the Lexus RX 400h luxury sport utility vehicle (SUV).
The RX 400h is based on the current Lexus RX 330 luxury SUV.  In 2005, Toyota
Division will launch a hybrid version of its popular Highlander mid-sized SUV.
Both SUV's will feature Hybrid Synergy Drive powertrains that will deliver a
peak output of approximately 270 horsepower -- a nearly 20-percent increase
over their non-hybrid powertrains.  Fuel economy will be significantly better
than the EPA average for a four-cylinder compact sedan.  Finally, both the RX
400h and Highlander Hybrid will be rated as a Super Ultra Low Emission Vehicle
(SULEV), one of the most stringent emissions rating in the industry.

Toyota has sold over 180,000 Prius worldwide since its launch in the Japan
market in December 1997.  Further, more than 28,000 of the all-new next
generation Prius equipped with Hybrid Synergy Drive have been sold worldwide
in the first quarter of 2004.  With the launch of the Highlander Hybrid,
Toyota will become the first brand to offer hybrid technology in both a
passenger car and SUV.

Toyota's commitment to the environment through hybrid technology has also
been instrumental in the advancements made in its ongoing development of
alternative fuel technologies such as hydrogen fuel cells.

The International Engine of the Year awards have been held since 1999 with
the aim of recognizing the best engines in the world currently available in
the marketplace.  To be eligible for the awards, engines must be available in
a mass-produced vehicle that is on sale in more than one country as of May 26,
2004.  The awards jury is composed of a panel of 56 renowned automotive
journalists from 24 countries around the globe, covering five continents.
    The International Engine of the Year honor adds to Prius' recent
accolades, which include the 2004 North American Car of the Year, Motor Trend
2004 Car of the Year, and the Society of Automotive Engineer's (SAE) Best
Engineered Vehicle for 2004.