PAS
LOS ANGELES, Nov 30, 2006 /PRNewswire via COMTEX/ -- General Motor's Hummer
02 design sketch was announced as the winner of the Los Angeles Auto Show's
2007 Design Challenge today. The third Design Challenge asked studios to
form their vision of the future by creating a vehicle that is environmentally
aware of its global footprint. From a field of eight automaker design studios,
GM's Hummer 02 was chosen for its thought provoking, diverse, holistic
concept design.
Powered by a fuel cell, the Hummer
02 is envisioned to "breathe" through a revolutionary phototropic body
shell that produces pure oxygen throughout the lifespan of the vehicle.
Algae-filled body panels transform harmful CO2 into pure oxygen that is
subsequently released back into the environment.
"Our goal was to develop a concept
that will replace the carbon footprint of automobiles. Our Finnish designer
came up with an idea based around a photosynthesis cell and the whole team
worked together to develop the concept," said Frank Saucedo, head designer
General Motors Advanced Design. "This is a great competition for our young
designers and we look forward to participating each year."
Entries were judged by multi-discipline
design professionals who selected the winner for its originality of creative
concept, contribution to the environment, degree of safety and reflection
of a unique, spirited California "green" lifestyle.
"We were overwhelmed by the depth
of imagination and creative thinking these top design studios created for
this year's challenge," said Chuck Pelly, director of Design Los Angeles
and partner in The Design Academy. "Hummer 02 was chosen because of the
wide-range of known technologies included, but with an imaginative twist,
such as the tread "light" tire technology. GM's vehicle has an approachable
view of the future," said Pelly.
The purpose of the Design Challenge
is to pit the manufacturers' Los Angeles-based design studios against one
another. This year, studios were challenged to imagine a time when all
vehicles have "green" technology allowing drivers to enjoy the Southern
California environment without harming it. Designers enjoy participating
in the challenge because it is a strong venue to showcase their talents
and further explore new ideas in automotive design. In the past, participating
studios have received impressive amounts of worldwide exposure among peers
and media.
The Design Challenge is a part of
Design Los Angeles, which began at the 2005 LA Auto Show and has become
an important part of the show. Design Los Angeles is a one day symposium
where workshops, speakers and other opportunities are provided to designers
in the automotive industry.
Being that Los Angeles is home to
a majority of the design studios representing automakers in North America,
Europe and Asia, as well as the Art Center College of Design, one of the
world's leading transportation design centers, Design Los Angeles has become
an integral component in designers' ongoing development.
The world's automobile companies
will be stepping forward with a number of production and concept vehicle
world debuts to help usher in "A New Beginning" for the Los Angeles Auto
Show. The theme conveys the increased national and international stature
due to the show's earlier dates. The new dates give the show its own time
period on the international auto show calendar, thereby resolving a 25-year-old
conflict with the auto show in Detroit.

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