The Emerging Stock Report is initiating coverage on American Security Resources Corporation (OTCBB:ARSC) up 29% today. ARSC is a holding company actively seeking to acquire companies and technologies that will advance the development of alternative energies. ARSC, through its Hydra subsidiary, is developing high volume mass producible hydrogen fuel cells.

Their current product is in the final stages of development and will be called the HydraStax fuel cell. It is intended to be the first modular, mass producible, fuel cell. The Unit is housed in a computer-like housing or HVAC unit, which will support 10 individual fuel cells, each generating 1KW. The fuel cell is designed to be completely interchangeable and each module will be hot-swappable. Included in the package will be bi-directional, remote monitoring, command and control software and a comprehensive set of monitors which will be supervised by the software. The company projects that in volume production a 6KW system will sell in the $4500-$5000 range which will result in a Cost /KW of roughly $650. This cost is expected to come down into the $400/ KW range with mass production efficiencies.

The emerging need for stationary Fuel Cell technology for the industrial / commercial sector for standby and remote power, and for high-end residential users, is evident. The Freedonia Group projects that the Fuel Cell Opportunity is currently a $5 billion segment of a Trillion dollar industry for reliable power and distributed generation for the digital economy. The Hydra Fuel Cell is the "first" mass producible fuel cell system which can provide the efficiency to rival traditional generated power from public utilities. The cost of this unit is one third that of competitive fuel cell units. The BTU consumption to usable power efficiency of the Hydra unit is double that of conventional oil burning generators. This product has the unique capability to allow an owner to generate power during off-hours at a cost of around $0.06/KW/hr to $0.08/KW/hr and to sell it back to the grid for $0.12 to $0.16/KW/hr, while supplying the owner's normal power needs during the day. In effect this unit becomes a cash generator for the owner, selling electricity for up to a 100% gross profit.

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