| NEW YORK--
Medis Technologies Ltd. (MDTL) ("Medis") today released a letter to the
Company's shareholders from Chairman and CEO, Robert K. Lifton, reviewing
the Company's accomplishments for the year 2005 and previewing the Company's
plans for 2006. The letter is included in its entirety below:
Dear Fellow Shareholder,
As we come to the end of 2005 and
the start of the New Year, I thought it would be valuable to look at the
accomplishments of this past year and particularly at the plans and objectives
your management has established for the year ahead.
Highlights of 2005
The 2005 year saw a number of major
developments for our Company in completing the development of our fuel
cell Power Pack to the point where it is ready for production and sale;
establishing semi-automated production capabilities at our facility in
Israel, expanded during the year to about 40,000 square feet; contracting
with Ismeca for the manufacture of our automated, large scale production
line and with Celestica for the management of that line's production in
Ireland; entering into relationships with potential customers, including
major mobile operators and Original Equipment Manufacturers (OEMs); and
creating a sound financial position capable of funding the payment for
our semi-automated and automated lines and our operating costs until the
expected flow of revenues from our large scale production. Let me elaborate
on each of these topics.
Completing Development of our
Power Pack Ready for Production and Sale
During the past year, our team has
completed the development of our commercial Power Pack product and readied
it for production and sale in the market place. This is a major achievement
when you realize that during a period of over twenty years, talented scientists
working in government and university laboratories and for major international
companies have been trying to achieve this very goal without having delivered
a commercial product on the market. However, Medis' scientists chose not
to follow the traditional approach of PEM fuel cells, including direct
methanol fuel cells, which require the use of pumps or other moving parts.
Instead, taking advantage of their specialization in materials science,
they developed an entirely different fuel cell technology which emphasizes
the use of the materials, themselves, rather than complex support systems,
to create the resulting power. Thus, the Medis team has developed a small,
light weight, safe product, capable of charging a broad array of portable
devices multiple times (providing 20 to 30 hours of talk time for a cell
phone and 60 to 80 hours of use time for certain iPods) at an attractive
cost. The number of hours of use relative to the cost, and the variety
of devices that can be charged using our proprietary power management system
set this product apart from every other effort we know of - far outdistancing
any competitive product on the market today.
This year also saw the completion
of development of a highly sophisticated power management system which
includes a very efficient DC-DC converter and a system for responding to
the different requirements of various mobile devices. We believe that this
system is unique and may have a stand-alone value to OEMs in developing
their devices.
Semi-Automated Line and Contracting
for Production Line and Production Management
During 2005 we established our facilities
in Israel for making electrodes, catalysts and special membranes in sufficient
quantities to satisfy the requirements of our semi-automated production.
We have also put in place manufacturing equipment and started the validation
of that equipment which is expected to be completed in the first quarter
of 2006. Using our Israeli facilities, we plan to manufacture about 100,000
Power Packs during 2006, initially for use in product testing and debugging,
and then for building sales momentum for Power Packs coming off the automated
large production line in 2007. Also, in 2005, we completed contracts with
Ismeca and Celestica for production and management of our fully automated
line capable of producing 1.5 million units a month. We have established
the bill of materials for our Power Pack product so that we have a clear
picture of the expected cost to manufacture. Thus, based on our pricing
program, we believe that we can earn a gross profit of about $3.00 a unit
(before SG&A) on the sale of Power Packs to our customers.
Market Development - Relationships
with Potential Customers
This past year has witnessed a sharp
acceleration in the pace of the convergence of mobile devices and the increasing
mobilization of content, requiring the addition of ever-greater capabilities
to the devices. The disruptive implications of the increased content is
becoming more evident as large companies offering subscription services
and advertising - companies like Google, Microsoft, Time-Warner, Disney,
ESPN and the like - all seek to maximize their positions and profits from
mobile use by the consumer. Most recently, we have seen concentrated efforts
on UMA (Unlicensed Mobil Access) programs to offer seamless access both
to cellular and broadband IP networks. One acknowledged issue for these
programs is the need for much more battery life.
During 2005, we have demonstrated
our Power Pack prototypes to a number of the lead players in these fields,
starting with major mobile operators in the U.S. and Europe and including
leading OEMs and content providers. We have already created relationships
that range from entering formal "Cooperation Agreements" and "Trial Agreements"
with some mobile operators to strong expressions of interest from others
in carrying out trials of our Power Pack product. This is a powerful base
of potential customers on which to build sales during 2006.
During this year our distributors
have also been working closely with us to be ready for market. The order
from ASE International of 200,000 Power Packs a month from our automated
line for 2007 and 400,000 units a month in 2008, at our price of $8.00
per unit, only reflects their desire to assure themselves of availability
of product.
Financial Position
During 2005 we were able to significantly
strengthen our financial position, culminating in the sale of $49 million
of convertible notes due in 2010 with no provisions for amortization. At
the end of the year, taking into account cash availability, and funds that
may be available from-in-the money options and warrants, we believe that
we have sufficient resources for construction of the automated line, to
carry out our programs and to sustain our operations until well into 2007,
by which time we plan to have revenues and earnings.
Programs and Goals for 2006
We have already previously described
our program for using 100,000 Power Pack units which we plan to produce
from our semi-automated line during 2006 to build sales momentum for the
large scale production of 1.5 million units a month that will be available
from our automated line starting in 2007. It is worth touching on just
a few highlights of that program.
At the end of January, we plan to
deliver hundreds of Power Packs to General Dynamics both to meet their
order and for use in military specification testing to meet stringent military
requirements. Once we have incorporated any responses to the military specification
testing, we plan to submit Power Packs to the appropriate certifying authorities
for them to test. We expect that these tests and any responses we need
to make will be completed by May 2006. At that time, we plan to provide
thousands of Power Packs to our potential customers - mobile operators,
OEMs, and others involved in mobilization of content, for them to carry
out trial programs, both internally and with their own customers. Given
the number of companies who have already evinced an interest in trial programs,
and the companies we plan to introduce the Power Pack to, we visualize
as many as twenty thousand units allocated for this purpose. One of our
objectives in this allocation is to have potential customers give us orders
for Power Packs so that we can start planning additional automated lines
to satisfy any additional demand.
In May also, we plan to provide Power
Packs to a thousand of the "power elite" of the world, people in the public
and private sectors who are authority figures and opinion makers, particularly
in the fields involving mobile devices. This will include senior political
figures, heads of mobile operators and OEMs and members of the media. We
believe that these people will be excited to receive the first commercial
fuel cell product and their excitement can be communicated to our potential
customer base. In this connection, we will also look for ways to introduce
our Power Pack to bloggers and other internet participants.
Starting with the "back to school"
season in the fall of 2006 and continuing through the Christmas season,
we plan to make Power Packs available for sale in selected retail outlets
so that consumer excitement can be generated for purchase of the Power
Packs planned to come off our automated line starting in 2007.
Let me note here that Nokia has recently
pegged the number of mobile phones currently in the market at over 2 billion
and projected that number to reach 3 billion by 2008. Much of that increase
will come from emerging economies where the cell phone is quickly by-passing
the land lines as the instrument of choice. One problem faced by many of
those users is the lack of readily available electrical power which the
Power Pack can remedy. Thus, one of our targets for 2006 is to address
those emerging markets for our Power Pack product.
During 2006, we plan to participate
in and have reserved booths for the CES (Consumer Electronic Show) on January
5th-8th in Las Vegas; the CTIA Show on April 5th-7th in Las Vegas; and
the Hanover Fair on April 24th-28th in Hanover, Germany. We also plan a
presentation at the Brean Murray, Carret & Co., Institutional Investor
Conference on January 31st-February 1st in New York.
All of us at Medis offer our best
wishes for the New Year and look forward to a productive year ahead.
Sincerely,
Robert K. Lifton
Chairman & CEO

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