| Contracts
with Ismeca to Build High Volume Assembly Line Celestica to Operate and
Manage the Line
NEW YORK--Medis Technologies Ltd.
(NASDAQ:MDTL - News) today announced that it has signed contracts for the
production and management of an automated assembly line capable of manufacturing
up to 1.5 million units per month of its fuel cell Power Pack products.
The contract for building the assembly line was awarded to Ismeca Europe
Automation SA. Ismeca is based in La Chaux-de-Fonds, Switzerland, and is
recognized as one of the world's leading producers of automated assembly
lines. The contract to operate and manage the line after it is delivered
is with Celestica, a world leader in electronics manufacturing services
(EMS) and experienced operator of high speed, high volume automated manufacturing
lines.
The contract with Ismeca provides
for Ismeca to design, build, qualify and deliver an automated line capable
of producing 45 assembled Power Packs each minute of operation, which after
accounting for maintenance and down time would be up to 1.5 million Power
Packs a month. Pursuant to the contract, after qualifying the line in its
own plant in Switzerland, Ismeca is to present it for delivery and shipment
to Celestica's facility in December, 2006 where it is planned that Celestica,
Ismeca and the team from Medis' subsidiary, More Energy, will again test
and qualify the line for production. Medis will pay Ismeca approximately
$11 million, (at the present currency exchange rate) for constructing the
line. The contract calls for an initial payment of fifteen percent of the
total contract price with milestone payments scheduled over the life of
the contract. The contract has a one-year warranty and contemplates that
the line shall be designed to operate for 20 years under proper maintenance.
The contract with Celestica is a
three-year agreement and provides for Celestica to operate the line out
of its facility in Ireland. Celestica will also operate the fuel production
facility in the same location.
"These contracts represent a giant
step in our program to bring our Power Pack products to market," said Robert
K. Lifton, Chairman and CEO of Medis Technologies. "Ismeca is a long established
and highly respected company, recognized as a leader in the building of
automated production lines and Celestica is a recognized world leader in
operating such lines. Celestica provided invaluable help to us in the process
of identifying, qualifying and selecting the appropriate builder for our
line and the two companies have a successful history of working together
in building and operating high volume lines. We are particularly pleased
that the cost of the line including the anticipated cost of the fuel facility
came in well within our planned budget. Both the automated line and fuel
production line will be owned by Medis."
Mr. Lifton continued, "Now that we
have a firm date for delivery of the automated line, we can develop a more
detailed program for large-scale introduction of our Power Packs into the
market. One key element in that program is our semi-automated line, which
is planned to be operational in Israel by the end of this year. Since,
as we have previously noted, we will have a loss on the units from this
line, because of its limited volume capability, we have to place them strategically
in the appropriate outlets and at appropriate times to enable us to build
up momentum towards our critical mass sales program. We have asked our
marketing consultant to develop a program for maximizing the use of these
Power Pack units to deliver the marketing impact we want by creating awareness
and demand for our product. We are also planning meetings with our distributors
and other potential customers to get their perspectives on such a program.
Our aim is to use these units and our marketing efforts to reach what the
author Malcolm Gladwell calls 'The Tipping Point' when large-scale demand
is created in the different consumer markets for our Power Packs. Of course,
the military and Homeland Security markets, which are covered under our
agreement with General Dynamics, also play an important role in our plans.
Finally, in connection with planning
for sales, the recent natural disasters in our country and other parts
of the world, as well as increasing widespread power disruptions from natural
and human causes, have brought to the forefront the importance for families
and businesses to have on hand a source of power to charge and operate
their cell phones and other communication devices. We have begun a program
of contacting utilities in potentially threatened areas to discuss their
offering our Power Packs for the future security of their customers and
discussing with companies in this field the possibility of packaging our
Power Packs for their customers. We also plan to present our Power Pack
product to appropriate authorities in the Federal, State and City governments
to allow their personnel to have power available for their cell phones
and other communication devices in times of crisis."

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