Is
the world at the tipping point of saying yea or nay to a hydrogen economy,
at least, for transportation? What trend or world event will force the
tipping point? The crystal ball remains fuzzy as to what the outcome will
be.
Ford and General Motors are in dire
financial straits. Credit rating agencies saw the automakers' plights as
so desperate they cut their credit ratings to junk status, which means
it is far more expensive for Ford and GM to borrow money.
At the same time, both companies
are developing hydrogen-powered vehicles, and they are spending billions
to do so. An insider at one company told me there's a raging debate right
now about whether the automaker should be spending those billions on technologies
that appear far off into the future. The debate centers about whether those
billions should be cut to save money (and maybe the future of the company),
or re-allocate those billions to new products that will keep the company
afloat in the short run. I expect the short-term will win over the long
range in Detroit.
On the other hand, Dennis Campbell,
chief executive officer of Ballard Power Systems Inc., a premier company
in developing fuel cells that is based in Vancouver, British Columbia,
thinks we're approaching the tipping point toward a hydrogen economy. He's
hoping so, anyway, since his company has a vested interest.
Campbell was in Detroit to talk to
the Automotive Press Association, an organization of automotive media and
public relations people, about the company's progress in developing fuel
cells, devices that use hydrogen to generate electricity to propel vehicles
and emit only water vapor. Indeed, most major companies, have very active
hydrogen fuel-cell programs. Eight of the world's top automakers use Ballard's
technology.
Describing the current situation
in another overused clichâ (tipping point being the first), Campbell
sees a perfect storm developing on the world stage. Trends contributing
to that storm include: a rising demand for petroleum, with significantly
higher demands from emerging markets like China and India; higher gas prices
as a result of increased demand; the expected hike in the number of vehicles
on the planet, especially in emerging markets; a shaky geo-political situation
in the Middle East; and alarming indications of global warming reaching
a point of no return, and air pollution in general.
Further, Japan, which has to import
all of its oil, has a very active fuel-cell program that will have homes
powered by fuel cells, and Japan has even mandated 50,000 fuel-cell vehicles
on its roads by 2010. Honda and Toyota have substantial fuel-cell programs.
Detroit automakers will argue otherwise, but it appears, once again, Japan
is ahead. China could be the wild card. Like Japan, it also imports virtually
all of its petroleum and is considering a hydrogen economy.
Experts like Campbell and Larry Burns,
General Motors' vice president of research and development and strategic
planning, think China, in fact, could be the tipping point if it decides
to become a hydrogen economy. China, they note, has shown an inclination
to skip steps of technology. For instance, China went from no phones to
cell phones. The driving force behind a move to a hydrogen economy in China
will not be pollution, which is a major problem there, but economics and
geo-political forces, Burns believes.
"There will be events like 9-11,
the Iraq war and the blackouts in the Northeast that will increase the
urgency to find alternatives," Burns said.
He points to the fact that by 2020,
1.1 billion cars and trucks will be on the world's roads, up from about
750 million today.
"Park them end to end, they would
wrap around the planet 125 times," Burns said, "or imagine 125 freeway
lanes running side-by-side, bumper-to-bumper with cars."
The pollution potential, energy consumption,
congestion and safety threats created by the increased number of motor
vehicles, will force the change in what we drive.
"We have to find alternatives," Burns
said.
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