One of his first tasks was to establish a strong partnership with Fuel Cell Markets Ltd. P 21 now has fuel cell backup power systems available commercially to the communications and IT industries. These products offer market-leading advantages over traditional backup power solutions in the areas of reliability, cost and runtime, as well as other significant commercial benefits.

“Strategic partnerships are key to my vision for P 21, and we are very happy to announce today our partnership with Fuel Cell Markets. We look forward to working together closely in the future and have already been impressed by FCM’s work and support”, Braechtken comments.

P 21 has chosen to partner with Fuel Cell Markets in order to accelerate the market’s adoption of our exciting and important new products. P 21 recognised that Fuel Cell Markets provides the most efficient and effective channel for introducing our products to the global marketplace.

Fuel Cell Markets’ service for P 21 includes the provision of a sub site (mini website) within their global marketplace at www.fuelcellmarkets.com, strategic introductions within the telecommunications and IT industries and a complete, managed business development service that gives us backup and support in whichever area we decide we want to focus.

P 21 look forward to working closely with Fuel Cell Markets in placing their first systems throughout Europe, focussing especially on the UK and French markets initially. However, the global nature of the FCM marketplace also allows us to position ourselves favourably to other markets we feel are particularly important, including South Africa and Asia.

Please find more information about P 21’s products here:

Premion T: Power for Communications
Premion IT: Power for Information

You may discover more about the benefits to customers of using P 21 fuel cell systems here: Your Benefit, or contact us here to make a specific request.

About Fuel Cell Markets

Fuel Cell Markets Ltd is an independent organisation dedicated to accelerating the commercialisation of hydrogen, fuel cell and related technologies. The marketplace at www.fuelcellmarkets.com is an interactive, open industry database. It has been specifically designed to help improve communications within these emerging industries, provide a bridge to traditional industry and energy markets and to provide an educational resource for end-users that will help drive demand for alternative and sustainable energy solutions.

About P 21

P 21 - our name says it all. It stands for "power for the 21st century", the energy challenge that will move us forward this century: the power of the fuel cell.

P 21 develops, produces, and sells fuel cell products and systems. They are used in stationary applications where conventional batteries often operate at their technical limits. The fuel cell products of P 21 offer you clear advantages: greater reliability; lower cost of ownership; less environmental impact; and less maintenance. www.p-21.de

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